Next Gen Skills is campaigning for:

  • The introduction of an industry relevant Computer Science course within the framework of the National Curriculum
  • A review of ICT in its current form and to embed essential ICT skills across the wider curriculum
  • The promotion of the vital role that teaching maths, physics, art and computer science will play in ensuring the growth of UK’s digital, creative and hi-tech industries

UKIE

The Next Gen Skills campaign is backed by the Association for United Kingdom Interactive Entertainment or UKIE – a trade body that represents the whole of the UK’s video games and wider interactive entertainment industry. Founded in 1989 (and formerly known as ELSPA), UKIE’s membership includes games publishers, developers and the academic institutions that support the industry

UKIE works with government to champion a range of issues including age ratings, education and skills, tax incentives and protecting intellectual property rights. It also works with the media to ensure true and accurate representation of the sector by raising awareness of the industry’s positive economic contribution and the societal benefits of gaming to policy makers, regulators and consumers.

One of UKIE’s key roles is to support its members by providing them with key market information, promoting careers and offering the business support services, training and best-practice knowledge to enable them to operate most effectively.

In addition, UKIE works with GfK Chart-Track to compile weekly, monthly and annual retail charts and sales reports for the UK market.